1. After reviewing
chapters 12 and 13 of the Kotler and Keller text, and using specific
information derived from the text, provide a brief comment about each of the
following:
a. The benefit to
an organization about linking the target market to the design of the supply
chain to form a value chain. Include an assessment of how this supply chain to
value chain transition is captured in demand chain planning (consider
information from pages 192 – 197 of the text). Please use appropriate APA
citation and attribution rules for all information sources.
[insert the body of the response here]
b. How
an organization can select the most effective and well-fit channel members to
enhance the overall consumer experience.
Assess the impact to brand equity for inadequate channel member
alignment (consider information from pages 196 – 205 and all other appropriate
chapters of the text covered to date). Please use appropriate APA citation and attribution rules for all
information sources.
[insert the body of the response here]
c. Describe
how market logistics planning activities have been impacted by technology. Assess
the impact of online shopping on the future of market logistics planning (consider
issues covered in pages 216 – 219 of the text and any previous chapters covered
to date). Please use appropriate APA
citation and attribution rules for all information sources.
[insert the body of the response here]
2. After
reading the companion article (Social Pics Help Retailers Get Real ); provide
a recommendation to a group of executives regarding how a firm can balance
user generated content (UGC) with organizationally curated content for the
greatest benefit of the firm. Please use appropriate APA citation and attribution rules for all
information sources.
[body of response]
3. After
reading the companion article (The Right Way to Fight for Shelf Domination); provide
an executive summary for executives regarding the significance to the firm
of this information.
Please use appropriate APA citation and attribution rules for all information
sources.
[body of response]
Each response must be at least 300
words. The term brief suggests no more than 500 words per response.
References Cited: [use APA style
and cite/reference all material used in support of responses provided]