1. Has your company relied more on offensive or defensive strategies to achieve your rank in the industry? What options for being a first mover does your company have? Do any of these first-mover options hold competitive advantage potential?
From our company’s perspective, we are currently holding a neutral position in the market competition. But at the same time, as our main strategy is selling at an average price for higher quality goods, it will be beneficial to have the first mover advantage. In order to do that, we need to increase our revenue to invest in R&D initiatives. Also, there are many companies who invested in more model types than we have currently, therefore, we need to carefully consider making these offensive competitive strategies instead, it might be better if we keep being customer oriented and make defensive strategies against competitor initiatives.
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