recommendations that you would offer Ooni’s management team. You should prepare
the report as if you were a consultant submitting recommendations to Ooni. You
must think about what your target audience needs to know and write in a way
that its members are likely to find interesting and relevant.
You should be sensitive to the difference between what Ooni’s
executives already know and how your strategic recommendations might affect
their established way of doing things.
It
should include an executive summary of around 150 words.
Your recommendations should be succinct and coherent. Markers will
assess your capacity to connect theory with practice. You should draw on
relevant concepts/theories such as Porters 6 Forces, resources and capabilities, STEEPLE or SWOT, and provide evidence that supports your recommendations.. Be clear about how recommendations relate to
business strategy and corporate strategy. You
must show you can balance appropriate depth with appropriate breadth.
Part A should be no more than 1200 words.
support its arguments with evidence. We
have moved from making strategic recommendations to addressing three
implementation issues.
Implementing is not a linear extension of strategic recommending.
Rather, the two activities are mutually interdependent. Whereas your strategic
recommendations offered Ooni advice about what it should aim at, implementation
issues are concerned with how Ooni might hit its target.
The type of implementation issues you discuss may vary according
to the nature of your recommendations. They could include any of the themes, such as structural, cultural, monitoring and
change issues, and barriers to implementation.
Even though your three implementation issues might not be of equal
significance, you should still divide the available word count into three equal
segments.
Part B should be no more than 1200 words.