A QUALITATIVE STUDY: ARE PROACTIVE AND REACTIVE RELATIONSHIPS STRATEGIES IN RETAIL BUSINESS A MEANS OF LEVERAGING CUSTOMER LOYALTY
The BODY of the paper is attached which has been edited, however,
10 pages are added to what already exists in the various headings/sections
There needs to be an alignment of the following:
Purpose of the Study; Research Questions; and the Problem Statement
What’s going on NOW between Retailers and Customers
(What’s the Root of the Problem)
*** The Rubric Attached for CLARIFICATION & MORE DETAIL
10-15 additional references…Reference Page Attached Separately
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