Find an article about a company that has successfully used exporting, licensing, franchising, strategic alliance/joint venture, or foreign direct investment (FDI) in overseas markets. Briefly summarize the article and record the main points discussed. If the article is describing the reasons why the company chose their particular entry mode, be sure to make a note of those reasons in your summary. In addition, summarize the advantages and disadvantages of the entry mode that is discussed in the article. Use the information from the textbook (Ch. 6) for the summary of the advantages and disadvantages.
Submission Instructions:
- The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
- Complete your task on a word document and upload here.
- The paper is to be 1-2 pages in maximum length. When using references, please use current APA style.