- The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
- The paper is to be 320 words in length, current APA style, excluding the title, abstract and references page.
- Incorporate a minimum of 2 current references (published within the last five years) scholarly journal articles or primary legal sources (statutes, court opinions) within your work.
After reading the two articles, Marketing Misconceptions and What marketing in the 21st century means, in the Module 1: Lecture Materials & Resources, write a detailed summary on current marketing developments in various industries.
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