An evaluation of customer expectations post pandemic and the impact that this will have on customer service: A case study of LHR
Suggested structure:
Executive Summary (300 words)
Introduction to the company and project (1000 words)
Details on the company, its background, and the overview of the project (Problem definition sheet) informed by relevant data and research (should include relevant analytical tool, i.e. PESTEL)
Main part: the result of the project including analysis (at least 2-3 relevant analytical tools), findings plus in-depth discussion on application (2000 words).
Conclusion with recommendations and limitations based on your consulting work (1000 words)
Reflection on your professional development (i.e., this module, consultancy, project, etc.) using a reflective model (700 words)
Reference list (not part of wordcount)
Marking criteria:
Extent to which you have demonstrated an understanding of concepts, frameworks, and processes relevant to the organisational project
Extent to which you have utilised appropriate research, analysis and project management skills
Extent to which you have utilised relevant information to support critical analysis, evaluation, and provided recommendations
Extent to which you have reflected on your professional development (+ completed Performance Review)
Extent to which you have structured and presented the report professionally Extent to which you have evidenced appropriate writing and referencing