REFERENCES PAGE SHOULD HAVE CURRENT SOURCES DATED IN LAST FEW YEARS. you can add as much reference as needed also.
EXAMPLES of change
-marketing plans,
-launching a project/product,
-a new business method,
-a non-profit collaboration,
-a specific ad (print and/or video) campaign,
-digital marketing plan, etc.
Write to a specific company as a client. The proposal is not JUST a solution, it also has very specific items of HOW TO do the solution, including cost (budget) and timeline (deadlines of the project). PLEASE INCLUDE A FEW VISUALS AND THEIR FIGURE CAPTION.
The Proposal should be written with a convincing tone, and it should be practical and appropriate to fit the company you are writing
Make sure your proposal answers these 9 Proposal Questions and that your answers make sense for the organization:
SITUATION / MARKET ANALYSIS
1. What problem are you solving? Why is it worth solving?
2. What are people’s current attitudes (inside or outside the company or both)? What message(s) do we need to give them?
3. Why can’t things stay as they are?
4. Why you? Why are you right for this?
METHOD
5. What will you do? Why?
TIME & COST
6. Timeline
7. Budget. Does your budget align with their past budgets? (No cost analysis, just a justification for spending or lack of spending, if minimal)
BENEFITS
8. How will you know you’ve succeeded? Benefits?
STRATEGY
9. So what’s next? If theres the infrastructure and funding in place, what’s the next step?
OBJECTIVES
You are using persuasive techniques.
This is an external proposal document.
FORMAT. The proposal is a short report, and will have headings. Include these elements:
– A title page
– Headings
– A graphic visual element, properly formatted and referenced in the text
– Reference Page (APA), if you have 2 or 3 solid, documented sources, it adds value to your proposal.
TIPS
1. Your executive summary should provide a synopsis of your proposal
2. Your introductory paragraph previews your recommendation/conclusion
3. The body of your report should address the feasibility of the action
4. Address factors that will be positively affected, such as customer satisfaction, employee satisfaction, profit, turnover, efficiency, etc. Try to quantify as much as possible. Some benefits may be subjective, though, such as prestige and convenience.
5. Figures: provide figures, possibly in table format, that support your claims
6. Call-out boxes and color: add interest to your paper by using emphasis techniques
7. Close with a stand-alone summary of your main selling point and an action step (set up an appointment, offer to present or answer questions, for example)
8. Add a works cited (labeled reference) (APA) page.