An industry report using The Structure-Conduct-Performance Paradigm. Assesing the barriers to entry and how the markets change over time.

May 11, 2023May 11, 2023 Discipline: Business and Management

You can pick any industry which you feel is suited for the UK, some examples are the grocery industry, telecommunications industry, airline industry, and the banking industry.


Prepare a report on the industry that answers the following questions.

    • a)   Identify the key features of structure, conduct and performance in the industry. To what extent does the S-C-P paradigm provide a valid explanation of the conduct and performance in the industry?

    • b)   Examine ways in which new and existing firms attempt to enter the industry and to expand.  What barriers to entry and mobility exist and how do firms overcome them?

    • c)   In light of the answers above, which approach(es) provide the most valid insight into how markets develop over time?


I will attach the brief which should be used to follow.
I will also attach an example that should be used as a template.

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