Analysis of a amazon.com website on a digital report and voice over presentation(15 slides)
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Firstly, The Company is AMAZON.COM
This assignment requires each student choose a website of a company
( AMAZON.COM ) and research on their websites and online business strategies and,
1.
Identify the
E-business model that the website pursues Consider E-business
concepts and approaches to comment on specific strengths and
weaknesses of your chosen website.
2.
Identify
competitive strategy and digital business strategy the company has followed and provide recommendations/suggestions with clear justifications.
3.
Identify
their digital marketing strategies and options and provide recommendations/suggestions with clear justifications.
4.
Using similar web market intelligence platform
(similarweb.com) please discuss
the customer traffic
data and provide recommendations/suggestions for further
improvement with clear
justification.
5.
Identify the company’s e-CRM and social network
channels linked with the website and provide recommendations/suggestions
for further improvement with clear justification.
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Identify the cyber security
measures the company
website has in place discuss if the
company website comply with e-business ethics and provide recommendations/suggestions with justification
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