Analysis of strategic marketing context and critical evaluation of challenges to successful Strategic Marketing

May 2, 2023May 2, 2023 Discipline: Business and Management
 Focus on strategic marketing theory, concepts and models rather
than generic models (NOT PESTLE, 5 Forces, SWOT)
The second part of this report (40%) must analyse BYD Energy’s strategic
marketing options and planning in future and must include*:
Examination of TWO of the module’s key topics:
Innovation Strategies
International Marketing Strategies
Relationship Strategies
Service Strategies
Social & Ethical Strategies
Note – Value is core concept to emphasise throughout the whole report
Consideration of the challenges facing BYD Energy in future


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