February 20, 2023February 20, 2023
Discipline: Marketing
Learning Goal: I’m working on a marketing case study and need an explanation and answer to help me learn.
What are some of the basic marketing considerations to address when targeting the BOP?
Should Marketers sell a profit to the BOP OR is it socially irresponsible to profit from people with little disposable income – explain why?
What role does ethnocentrism play in Marketer’s decision making? What is the most effective way to control the influence of Ethnocentrism and explain it?
No more than 2 pages. single spaced. No outside source. Case is attached in the PDF file
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