1. In Module 11 we discussed the advantages of “Innovation Clusters”. Take the opposite view and make an argument against Innovation Clusters as necessary for innovation. What might be the disadvantages in Innovation Clusters?
2.You are considering becoming an entrepreneur. Apply the 4 frames of value innovation and the strategy canvas to identify a new blue ocean market opportunity (in something other than Autonomous Vehicles). ( Reduce, eliminate, raise, and create)
3. You are the CEO of United Airlines and you have had a pretty difficult month. First, you a kicked young women off of a plane because
they were wearing yoga pants, then you forcefully dragged a doctor off a plane against his will. While your stock price has mostly rebounded, you had a loss of value of $1 billion the day after the incident with the doctor. You know your organization needs a culture change. Apply Kotter’s 8-step model of change, along with any of the tools we learned about this semester, to the United organization – what would be your strategy for remaking the organization? Be as specific as you can.
8 steps model
1. Establish a sense of urgency.
2. Form a powerful guiding coalition
3. Creat a vision
4. Commuicate the vision
5. empower others to acton the vision
6. Creat a short term wins
7. Consolidaate, improvements; produce more chang
8. institutionalize new approaches