Learning Goal: I’m working on a management question and need guidance to help me learn.
- What is the relationship between a firm’s customers and its business-level strategy in terms of who, what, and how? Why is this relationship important?
- What is a business model and how do business models differ from business-level strategies?
- What are the differences among cost leadership, differentiation, focused cost leadership, focused differentiation, and integrated cost leadership/differentiation business-level strategies?
- How can firms use each of the business-level strategies to position themselves favorably relative to the five forces of competition?
- What are the specific risks associated with using each business-level strategy?