Answering Question for Marketing

February 21, 2023February 21, 2023 Discipline: Marketing
Learning Goal: I’m working on a marketing question and need an explanation and answer to help me learn.

  1. Identify, discuss and share which of the main trends identified by Forrester for 2021 and 2022 you believe they got “right.� Why?
  2. Discuss and share which of the main trends identified by Forrester for 2021 and 2022 you believe they got “wrong?� Why?
  3. Identify, discuss and share which of the main trends identified by Forrester for 2021 and 2022 (#1 above; they got “right�) that was/will:
    • A. Most Surprising — new/most surprising/insightful to you personally
    • B. Impact Your Industry/Career Choice — in this year (2023) and beyond (2023-2025) – again our 3 year timeframe)
    • C. Job Interview Discussion — Most useful for you to raise/discuss during a job interview and why?4. Finally, while it is still early days, which of the 2023 Forrester Predictions will be most useful (2 max) for you to bring up and discuss in a job interview, and, why?Deliverable — 2 pages in bullet points

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