review next week’s assignment to complete this week’s assignment:
Create a strategy map for the Ajo Medical Center as described in the discussion preparation this week.
For the discussion, share an image of your strategy map or a description of what you created and provide rationale for why you arranged the strategy map as you did. Discuss whether you found the process of creating a strategy map helpful. Why or why not? Is this something you will use in your role in health care? Explain why you will or will not use this process.
Reference links: https://www.lucidchart.com/blog/strategy-mapping-example
https://www.smartdraw.com/strategy-map/
Assignment from last week for reference:
You have just taken on a new role as a marketing manager for a new hospital in Ajo, Arizona. There is one other hospital in town, but it is 67.3 miles from the center of town, making it difficult for many residents to get to. The new hospital, Ajo Medical Center (AMC), will be much more accessible to a number of people who live further in town.
As you prepare to take on this role, watch the following video clips on branding and marketing. You will use the content of the videos to consider how the practices of Moving Brands might be applied to the marketing strategy of Ajo Medical Center.
The CEO of AMC has asked you to create a 4–6 page proposal in which you provide a competitive marketing entry strategy and a communication strategy and suggest marketing research tools for the new hospital.Your proposal should include the following items:
- A market analysis (SWOT or otherwise) to determine the best approach for the market entry.
- An overview of the marketing entry strategy you are proposing based on the information gathered in your analysis and concluding with how your hospital differentiates itself from the existing hospital in town.
- An overview of the communication strategy you are proposing, also based on information gathered during your analysis.
- A list of suggested marketing research tools and why those tools would be a good fit for use at AMC.
Keep in mind that this proposal is for the CEO, so the proposal should also:
- Contain accurate and clearly written information.
- Be professional in appearance.
- Use headings.
- Incorporate colors and/or graphs and charts as appropriate.
- Use 4–5 sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.