- Plan a research project relevant to the student’s individual programme context that outlines an appropriate research methodology and design to meet the specified aim and objectives of the project.
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- Demonstrate an in-depth and critical understanding of academic literature, theories and concepts relevant to the research project.
- Demonstrate that data has been collected in a structured manner, following appropriate procedures relating to research design and ethics.
- Critically analyse, interpret and appraise the data collected to answer the research question(s).
- Develop conclusions that address the aim and objectives of the research project and provide recommendations that inform future research and/or practice.
- Sustain appropriate academic standards of writing and presentation that communicate, clearly and comprehensively, the research undertaken.
BRAND SUSTAINABILITY IN INTERNATIONAL BUSINESS MANAGEMENT: A CASE STUDY ON COCA-COLA
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