- Describe the business. Include details such as the size, its industry, a brief history, location, etc.
- What are its unique characteristics? What do you think makes them successful?
- Review the list of the seven environments surrounding a company (pages 17-21 in the text). Which of those environments do you think has had the greatest impact on the business over the last 5-10 years? Explain.
- Find a fairly recent news story about the company. What was it about?
- Would you invest in this company if you had $1,000 to invest? Why or why not?
- APA (7th ed.) writing style guidelines.
- Title page with running head.
- 1.0 in. margins on all sides.
- Times New Roman or Arial 12 pt. size font.
- Double-spaced.
- Abstract optional.
- Proper grammar, spelling, punctuation, and formatting mandatory.
- A minimum of two (2) references: One from the course textbook and the other(s) from sources identified herein.
- In-text citations (proper source attribution in the body of the paper). Quoted or paraphrased text borrowed from external publications must be cited and referenced.