Cardiff city

February 19, 2023 Discipline: Business Finance - Management

1.Which branding elements did Cardiff FC change in 2012?

2.What was the purpose of rebranding Cardiff FC?

3.Which branding elements are most important to football/soccer fans?

4.If branding elements only make up approximately 15% of brand equity (branding iceberg), then why are they so important to sport fans?

5.How could future Sport Branding Managers update their branding identity without upsetting fans?

Minimum of 400 words.

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