Case questions

Learning Goal: I’m working on a management case study and need the explanation and answer to help me learn.

#we have to do a case analysis and answer the questions that are given.

#Case details are attached below in a zip file.

#case instructions: These assignments involve students in reading, analyzing, preparing a
plan, and submitting individual written cases. Two will be assigned during the semester. The
purpose is to apply your business knowledge from a variety of functional areas (such as finance,
marketing, management) to solve a real business strategic issue. There may be several questions
to guide the discussion. Generally cases follow this format: (1) a summary of the relevant situation
in the case, (2) Internal analysis of the firm, including current corporate and business level
strategies, (3) external analysis, (4) SWOT analysis culminating in identification of a problem (which
may be in fact an opportunity), (5) proposal of two or more alternative courses of action that will help
solve the problem or exploit the opportunity, (6) evaluation of all alternatives, (7) recommendation of
best alternative and (8) implementation issues that need to be considered.

###Case questions that are to be answered:

What are the strategically relevant components of the department store segment of the U.S. retail industry macro-environment? How have Macy’s corporate strategy choices strengthened or weakened its competitive position in the retail industry? Is Macy’s generic strategy best characterized as a low cost, differentiation, broad, focused, or best-cost strategy? How well is this strategy working for Macy’s? What would a SWOT analysis reveal? What does your strategic group map of the department store segment of the U.S. retail industry look like? Is Macy’s well-positioned? Please explain. What is your assessment of Macy’s financial performance over the 2017 – 2019 period? (Use the financial ratios in the Appendix of the text as a guide in doing your financial analysis.) What strategic issues confront Macy’s in 2020? What market or internal circumstances should most concern CEO Jeff Gennette and his company’s senior leadership team? What recommendations would you make to Gennette to address the strategic issues confronting Macy’s in 2020?