Case Study 3 – Herschend Enterprises: Unifying and Communicating the Voice of Ownership

In an essay format (Introduction, Discussion, and Conclusion), provide your answers to ALL the following questions. Use additional sources to present your analysis. 
  1. What challenges face the Herschend ownership group? 
  2. How have decisions from the past, particularly regarding board composition, led to these challenges? 
  3. How should ownership and board responsibilities be divided in the future? Who should decide this? Why? 
  4. Who should owners’ council members be? Who should decide this? Why? 
  5. How should the owners’ council engage the broader ownership group? Explain.
  6. How should the family build a pipeline of future owners’ council members and prepare them for this responsibility? Explain. Additional sources might be helpful in answering this question.
  7. Optional: What lessons from the case apply to your family enterprise or one with or within which you work? How would you apply those lessons to your enterprise? 

The case study paper format:

  1. Rigor –graduate-level writing and research are expected in all written assignments
  2. Follow the APA style – this is a requirement!
  3. Title page – the APA style – 
  4. Reference page – follow the APA style to cite your references
  5. Sources – use additional sources to strengthen your research and analysis;
  6. Page number – upper right corner of a page
  7. Font – Times New Roman, 12
  8. Include the following subtitles – Introduction, Discussion (add additional appropriate subtitles within this section; DO NOT use case study questions as your subtitles), and Conclusion

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