Case Study- ‘Enrich Not Exploit’: Can New CSR Strategy Help Body Shop Regain Glory?
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How did Body Shop emerge as a champion of CSR while challenging industry norms? How important a contribution did Roddick make to the creation of Body Shop?
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How did the acquisition by L’Oréal affect the ethical image of Body Shop? Discuss the problems Body Shop faced following the takeover.
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Critically analyze Body Shop’s new CSR approach.
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Do you think the revamped strategy will help Body Shop regain its lost glory as a leader in ethical business? What possible challenges could Schwartz and Davis face going forward and how can they be tackled?
Use references. APA citations.
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