Book: Cases in Health Care Marketing by John L. Fortenberry Jr.
Please read and analyze the case entitled “Finding the Right Mix” on page 61 in the Fortenberry Text. Then, write a 3 to 5 page document include the following:
Brief overview of the case
Perform a SWOT analysis based on the case study content
Identify the MAIN problems or strategic issues based of the SWOT analysis
Using strategic planning and marketing research tools, explain how you would address the issues
reference:
Jr., J.L. F. (2010). Cases in Health Care Marketing. Jones & Bartlett Learning. https://online.vitalsource.com/books/9781449680466
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