Please find that the dissertation is a first draft and needs editing. You need to improve this disseration draft and write an additional 3 pages to the drafted work. Here are the instructions for editing the dissertation:
Introduction: Please present the subject with press articles and explain why it is important to work on this subject (Exploring Innovative Experiential Marketing Strategies to Enhance Luxury Brand Engagement) in hopes to capture the reader’s attention and create a sense of urgency. (one paragraph)
Literature Review: The literature review is too short therefore find references to support the arguments presented in the draft and remove one or two concept (consumption theory/involvement theory) from the draft that is not relevant to the references you have found. The article by Dhillon in 2022 is overcited, please find references that can support the arguments by citing other references. Other additional things to add to the literature review is write about experiential marketings such as unique pop-up stores and hosting fashion shows that integrated virtual reality technology. Please find references for that as well.