Case 1:
Twitter is a social media platform that allows ‘public self-expression and conversation in real-time’. According to Forbes, it is ‘an application that provides social networking services and micro-blogging services through mobile devices and the Internet. The company can also be used as amarketing tool for businesses’. It was founded by Jack Dorsey and colleagues in 2006. In 2022 Twitter was bought for $44bn by the entrepreneur Elon Musk. Following this acquisition significantchanges have taken place across the company. A large proportion of the workforce, includingsenior executives have either left or had their contracts terminated. Changes to employeecontracts, employment expectations and working arrangements have also been communicated. Aside from having to address significant financial problems, as Twitter lost $4m a day, since thetakeover advertising revenue has also reduced. As an organisation Twitter continues to assess thecurrent situation as having ‘difficult times ahead’.
Question 1:
Describe the type of change that Twitter has been undergoing (5 marks). Describe how Twitter could have managed the changes described to ensure an effective transition to anew way of working under the new ownership (20 marks)
Question 2:
2. Discuss the impact that change management may have on individual employees and make recommendations to counter any negative effects of the change (25 marks)
Further information
– looking at Impact on individual
Describing how they can be impacted by change in management, giving examples and using that as a basis to make recommendation on how they counter it.
What can be put in place so it doesn’t have a negative impact on the individuals
Changed management, the affected individuals and How can we alleviate the effect – using twitter as a context
Not an essay on twitter but more about the changes in management, however, link back to twitter for context
Support with evidence
More pointers:
Critical writing with Apa style
Please use journal articles not opinion pieces. It’s all evidence based
Based in the Uk, please keep this in mind with the articled and references
it’s a short essay so the usual structure – introduction, main body and conclusion.
Area of study is Organisational Psychology
I have a power point for more context
1000 words for each case study question