chapter 17 excerise essay and chapter 18-19 5 questions each two pages each for the essay seperate uploaded when done

chapter 17 questions 2 paragraph each for each 5 questions include the question in the paragraph 

1. Taking into account what you know about CRM, do you think that it is worth it for most companies to invest in VRM? What types of businesses do you think would benefit from a VRM program? Why?
2. Why it is important to align CRM initiatives with business goals? Can you give an example?
3. pick two channels discussed in this section and evaluate how they can each be a good CRM tool. Find an example of how a brand is currently using it.
4. Think of examples of business categories that would be appropriate for the eMarketing channels listed in this section (e-mail, mobile, call centers, and IM and chat rooms). Identify some of the brands in these categories. Try to identify actual examples of how these brands use these e-CRM channels.
5. Visit Comcast’s page on Twitter (http://www.twitter.com/comcastcaresLinks to an external site.). Study the posts on the page to see how people are talking to Comcast, and how Comcast responds. Describe what you see.

1. In what ways can the Internet be used as a focus group?
2. How does the Internet change the role of the researcher when it comes to market research?
3. What is the difference between a strategy and a tactic?
4. Why, when it comes to eMarketing in particular, is flexibility important in strategy?
5. Think of a situation where the traditional four Ps may not work in today’s marketing landscape.