For this course, the following textbook is assigned:
Boone, L., and David Kurtz. Contemporary Marketing. 19th ed., CENGAGE, 2022.
Instructor’s message:
I have received several questions regarding the four assigned
PowerPoint presentations. Hence the following clarifications and
guidance:
- First, recall that the course is fundamentally
organized around the “4Ps” (Chapters 11-18): 1) Price; 2) Promotion; 3)
Product and; 4) Placement. - Secondarily, there are “Related Concepts” covered in Chapters 1-10
- Again,
you are required to complete four (4) presentations — graded
separately — of between 15-20 slides per presentation (Roughly 60
slides in total). - Considering the two points above, you therefore have the following two choices: 1) Create four (4) presentations including only
the “4Ps” or 2) Create four (4) presentations including three (3) of
the “4Ps” and one (1) presentation from any topic in Chapters 1-10
(“Related Concepts”).
For example, you may consider the following topics within each chapter that we have covered thus far (i.e. “Related Concepts”):
Chapter 1
- Six Categories of Marketing
- Eight Universal Functions of Marketing
Chapter 2
- Components of a Marketing Plan
- Porter’s Five Forces: Identify an Application
- SWOT Analysis: Identify an Application
Chapter 3
- Major Federal Laws
- Major Regulatory Agencies
- Ethical Issues in Marketing
Chapter 4
- Online Marketing Capabilities
- Assessing Effectiveness of an E-Commerce Site