Conduct primary research – Design a survey and distribute to Gen Z fashion customers, gaining insights and testing your hypothesis

March 27, 2023March 27, 2023 Discipline: Other

Conduct primary research – Design a survey and distribute to Gen Z fashion customers, gaining

insights and testing your hypothesis
Hypothesis is Nfts are reshaping the fashion industry both for a company and consumer facing in a positive way.
NFTs will create new opportunities for brands to differentiate themselves and increase brand loyalty among consumers. Using NFTs to offer exclusive and unique digital assets.This may lead to increased brand loyalty and a willingness to pay higher prices for items that come with NFTs, which could potentially increase profits for fashion companies. Overall, the use of NFTs in the fashion industry could have significant implications for how fashion brands market and sell their products, and how consumers engage with and perceive fashion as a whole.
Survey is about how consumer think about NFTs by fashion brands and customer loyalty.
Primary research review
a. Present the methodology for primary research
b. Present the findings
c. Highlight key insights

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