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Self-reflect upon your own process for making decision in both your business and personal world. Begin by explaining each of the normative approaches to ethical decision-making in your own words. Next, provide examples of your personal application of each of these approaches in your own life. What are some examples of times when you’ve employed each of these normative approaches to ethical decision-making? Why did you choose to do so in the examples you provided?
Normative Approaches – what you ought to do, how you should behave.
Focus on consequences (consequentialist theories)
Focus on duties, obligations, principles (deontological theories)
Focus on integrity (virtue ethics)
This video below will also help with normative approaches.