Consumer Choice of Sales Location – its Influence on Consumer Satisfaction and Loyalty
Remaining with the same company as in last week’s assignment (WALMART), incorporate the concepts from this week’s readings chapters 17-18, Mothersbaugh et al. (2020) to your company.
The objective of this assignment is to realize the effect that repeat purchases have on consumers. Additionally, awareness of the difference between retail and online sales, the purchase decision process, and the legalities and ethical implications of marketing to children.
The following bullet points are guidelines/suggestions only; please add to them as you progress with the material. How does the company you selected for the course incorporate these points?
Alternative Evaluation and Selection
Consumer Choice
Criteria
Outlet Selection /Purchase
Evolving retail Scene
Internet Retail
Store-based retailing
Post Purchase Process
Post Purchase Dissonance
Product use and non-use
Disposition
Evaluation Customer Satisfaction
Customer Commitment
Marketing Strategy and Dissatisfied Consumers
CONSUMER INSIGHT 17-1, Mobile Retailing: The Next Technological Frontier, Mothersbaugh et al. (2020, p. 604). Respond to Question 3
https://studylib.net/doc/25869224/consumer-behavior-14th-ed.-by-david-mothersbaugh-https://studylib.net/doc/25869224/consumer-behavior-14th-ed.-by-david-mothersbaugh-
Format: APA,Font: Times New Roman Size 12, paper length, 3-4 pages. The cover page and the reference page are additional pages and should not be included in the page count.
validate the examples with a reference. When using these examples, add the reference to where you obtained the information. validate the examples with a reference. When using these examples, add the reference to where you obtained the information.
It is expected that papers are written in the third person, contain the proper terminology as used in the text, are spelling and grammatically correct – with a high level of clarity, and are referenced appropriately. Refrain from pasting in excerpts from the textbook as this will diminish your grade and could be considered plagiarism – resulting in a failing grade.