corporate social responsibility as a factor, influencing, consumer behavior, and Brandon Bassett, or’s effect on consumer behavior

April 5, 2023April 5, 2023 Discipline: Marketing

Boon Heng Teh, Tze San Ong, Lai Teng Pang, Muhammad, H., & Tze Chin Ong. (2019). The Influence of Corporate Social Responsibility (CSR) Activities on Consumers’ Purchasing Behavior. Jurnal Pengurusan, 56, 1–20.

 
Khan, M. A. (2017). To Evaluate the Role of CSR (Corporate Social Responsibility) Programs on the Buying Behavior of Consumers of FMCG Sector Companies in Lucknow. Amity Global Business Review, 12(2), 46–50.
 
Elegbe, O., & Adesanoye, O. (2018). Can Brand Ambassadors Influence Product Loyalty? Perceptions on Globacom Mobile Network Advertisements. Journal of Management & Social Sciences, 7(2), 455–470.
 
Kerin, R.A. and Hartley, S.W. (2023), Marketing, 16 th Edition, The McGraw-Hill Companies, Inc.Boon Heng Teh, Tze San Ong, Lai Teng Pang, Muhammad, H., & Tze Chin Ong. (2019). The Influence of Corporate Social Responsibility (CSR) Activities on Consumers’ Purchasing Behavior. Jurnal Pengurusan, 56, 1–20.
 
Khan, M. A. (2017). To Evaluate the Role of CSR (Corporate Social Responsibility) Programs on the Buying Behavior of Consumers of FMCG Sector Companies in Lucknow. Amity Global Business Review, 12(2), 46–50.
 
Elegbe, O., & Adesanoye, O. (2018). Can Brand Ambassadors Influence Product Loyalty? Perceptions on Globacom Mobile Network Advertisements. Journal of Management & Social Sciences, 7(2), 455–470.
 
Kerin, R.A. and Hartley, S.W. (2023), Marketing, 16 th Edition, The McGraw-Hill Companies, Inc.Boon Heng Teh, Tze San Ong, Lai Teng Pang, Muhammad, H., & Tze Chin Ong. (2019). The Influence of Corporate Social Responsibility (CSR) Activities on Consumers’ Purchasing Behavior. Jurnal Pengurusan, 56, 1–20.
 
Khan, M. A. (2017). To Evaluate the Role of CSR (Corporate Social Responsibility) Programs on the Buying Behavior of Consumers of FMCG Sector Companies in Lucknow. Amity Global Business Review, 12(2), 46–50.
 
Elegbe, O., & Adesanoye, O. (2018). Can Brand Ambassadors Influence Product Loyalty? Perceptions on Globacom Mobile Network Advertisements. Journal of Management & Social Sciences, 7(2), 455–470.
 
Kerin, R.A. and Hartley, S.W. (2023), Marketing, 16 th Edition, The McGraw-Hill Companies, Inc.
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