Select a product that you use regularly or have used in the past. Assume that you are the product manager for the company that creates it. Your company has just hired a new marketing director and wants you to provide a short synopsis of the product and the ways your product differs from competing products in the marketplace. Think in terms of the four P’s of the marketing mix. Write a pitch highlighting its point(s) of differentiation that creates competitive advantage and who your product appeals to (its target market).
Create a differentiation strategy for a product in order to create maximum competitive advantage.
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