create a Kaltura video or PowerPoint response to a difficult situation

February 28, 2023February 28, 2023 Discipline: Management
Learning Goal: I’m working on a management presentation and need the explanation and answer to help me learn.

Preparation

  • If you have not yet done so, view CapraTek: Leading for Change. You will need to analyze and respond to the scenario presented in the media piece to complete this assignment.

    Your First Day

    Congratulations! Today is your first day as a manager at a large technology company called CapraTek. Although the company is based in Sunnyvale, California, it has several manufacturing facilities across the United States. In your new role, you will manage part of one of those facilities.

    You’ve got an email from the person you’ll be reporting to: Plant Manager Mark Cranston. You’ll want to read that now.Email InboxNew Mexico plant – your first challenge

    From: Mark Cranston

    To:

    Welcome. I hope you’re settling in and having a good first day. That said, I’m going to have to ruin it for you. I hope you like being thrown in head first, because that’s how we roll around here!So I don’t know if you know this, but our last two quarters have been disappointing. We haven’t seen the revenues we wanted, we’ve had some other problems, and people are a bit on edge. We didn’t really think about that when we scheduled a meeting to announce your promotion, and we kept the purpose vague so that the meeting would be where they found out about it.Well, that didn’t work; they’re all riled up and what’s worse, they’re making something out of nothing. I’ll forward you an email string I’ve seen, and you’ll want to check out the *Team_General Slack thread too.Once you’ve seen all of it, I’d like you to let me know how you plan to respond. I’m sorry to put something tough on your plate on your first day, but this seems like a situation we should get out in front of as soon as possible.— Mark

The Water Cooler

You settle in to read what your new direct reports have been saying to each other since the meeting announcement was made.

Email Inbox

Inbox – (1)

Mystery meeting???

From: Tessa Drummond

To: *NM-Manufacturing*

Does anybody know what’s going on with this meeting we all have to go to later today?

From: Janice Keller

Isn’t it just an announcement about the new manager?

From: Briana Twyha

What new manager?

From: Janice Keller

Doesn’t anybody read around here? � The new manager for the plant! I mean, I don’t know, but I heard they’d decided on someone.

From: Tessa Drummond

But why not just announce it? Do we need a meeting for that?

From: Janice Keller

And, cue the conspiracy theories…

From: Tessa Drummond

I’m just saying it’s weird. That’s all.

From: Daniel Fox

I’m not saying it’s weird. I’m saying it’s obvious that you dumbasses have your heads in the sand and when the layoffs come down, you’re going to be shocked when you shouldn’t be.

Slack Thread

*Team_General

8 Members

Ed Finch Tuesday 2:08 PM
I am so sick of these meetings that pop up and we have to go to on short notice.

Daniel Fox Tuesday 2:12 PM
Right? Just send us an email and leave us alone!

Brianne Twyha Tuesday 2:14 PM
I wish we knew what it was about. I don’t mind the short notice, but it’s weird when they’re all, “Meeting at 2! Very important!”

Daniel Fox Tuesday 2:15 PM
Right? If I didn’t know better I’d wonder if they were trying to make sure we didn’t find out what it’s about.

Briana Twyha Tuesday 2:16 PM
Why would they do that?

Daniel Fox Tuesday 2:18 PM
So we only find out in the meeting, so they can control the narrative.

Briana Twyha Tuesday 2:21 PM
But don’t they always do that?

Lorraine Hughes Tuesday 2:22 PM
Not in person! That’s why I’m worried this is no ordinary meeting.

Daniel Fox Tuesday 2:23 PM
Meaning…

Lorraine Hughes Tuesday 2:29 PM
It’s been awhile since we had layoffs around here.

Janice Keller Tuesday 2:35 PM
Would you stop that? There’s no reason to think they’re going to announce layoffs.

Lorraine Hughes Tuesday 2:38 PM
There’s no reason not to think it, either. This is how they announce layoffs: Very suddenly, in an environment where you all learn about it at once. They’ll probably take our phones as we go into the meeting.

Daniel Fox Tuesday 2:40 PM
Nobody’s taking my phone!

Janice Keller Tuesday 2:41 PM
Nobody’s getting laid off, either!

Daniel Fox Tuesday 2:43 PM
Bullshit. You’ll find out, Janice. And if you get laid off I’m dancing on your grave.

Janice Keller Tuesday 2:45 PM
What is wrong with you????

Lorraine Hughes Tuesday 2:46 PM
Janice is right, Daniel. Dial it back. Nobody knows anything about this meeting and that includes you.

Daniel Fox Tuesday 2:48 PM
Dancing on your grave too!!!

What Will You Do?

Now that you’ve read everything, you email Mark Cranston and let them know you’re up to speed. Mark Cranston responds right away.

Email Inbox

Inbox – (1)

Up to speed

From: Mark Cranston

To:

Hi, thanks for getting on this so fast. I’m glad you feel like you have a handle on what’s been happening. Here are some questions I have for you, but feel free to add whatever else you think is meaningful.

— Mark

1. What did you initially observe about the different channels of communication?

2. Which communications convey an actual problem, and which are just blowing off steam?

3. How do you plan to handle the problems as you see them?

As you saw in this activity, leading for change takes more than communicating at the employees and other stakeholders you lead. It takes responding to how people feel about change, correcting misimpressions about that change, and honoring how that change will affect different people.

You may find what you wrote in your email to Mark Cranston useful as you work on your assignment. Select Download to save your responses in a document.

  • Review the following articles about stages of group development and change.
  • Decide what type of presentation you want to create. You have three options: you can record a Kaltura video, create a standard PowerPoint presentation with speaker notes, or record a PowerPoint presentation with your own audio narration.
    • Kaltura is a Capella-supported tool for recording presentations using a webcam and microphone. If you are unfamiliar with Kaltura, learn more in the Using Kaltura tutorial.
    • If you want to do a PowerPoint presentation, review Life After Death by PowerPoint | Transcript for help creating effective PowerPoint presentations. The PowerPoint presentation can be slides with speaker notes or include audio narration.

Instructions

After analyzing the scenario presented in CapraTek: Leading for Change, create a presentation that briefly introduces items for your team to consider. In the presentation:

  • Communicate your decision on how you plan to address the team’s communication issues and concerns about leadership changes. (2–3 slides or 1–1.5 minutes).
    • This should be an appropriate response to the scenario based on a sound analysis of the situation.
  • Explain three critical communication issues and challenges faced by the team, including communication issues to date. (2–3 slides or 1–1.5 minutes).
  • Describe an action or policy that you will introduce to improve communications and assure people are working with a unified purpose. (2–3 slides or 1–1.5 minutes)
    • You may want to consider Tuckman’s model for stages of group development and Kotter’s change model as you plan to improve the team dynamics.
  • Define your expectations for ethical discourse in team communications. (2–3 slides or 1–1.5 minutes)

If you choose to submit a standard PowerPoint presentation, your presentation should consist of 10–12 slides, not including the title and references slides. Use the speaker’s notes section within the PowerPoint slides to provide all the information relevant to each slide, which you would otherwise present verbally. If you choose to submit a video (Kaltura) or narrated (PowerPoint) presentation, the recorded presentation should be 4–5 minutes.

Before you start your work, carefully read the grading criteria in the Communicating a Team Vision Scoring Guide to ensure you understand all of the requirements for success.

PowerPoint Guidelines

Each slide must have no more than 4–5 bullets and each bullet should summarize your point in approximately 4–6 words. Use graphics throughout the presentation, but ensure they are appropriate for the content provided and provide value.

Presentation Guidelines

Be sure your presentation meets the following requirements:

  • Length: Approximately 4–5 minutes, or 10–12 slides, not including the title and references slides.
  • Quality: Audio and visual quality should approximate that of a properly functioning video conference.
  • Visuals (if used): Create visuals that are easily read and interpreted. Use colors, fonts, formatting, and other design principles that make the information clear and generally add to the aesthetic of the presentation.
  • Presentation: Although this is not a performance, you will be judged on the communication skills that you have studied in this course including your consideration of audience and content.
  • Content: Address all items defined in the scenario and assignment instructions.
  • APA style and formatting: Cite all resources and citations according to current APA style and formatting standards.

SCORING GUIDE

Your work will be evaluated using this criteria.

VIEW SCORING GUIDE

Competencies Measured

By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

  • Competency 1: Analyze business communication situations.
    • Create an appropriate response to the scenario based upon sound analysis.
  • Competency 2: Apply fundamental principles of organizational communication.
    • Create a presentation that effectively addresses specified goals.
  • Competency 3: Analyze the interrelationships of communication within organizational systems.
    • Explain critical communication issues and challenges faced by the team.
    • Describe an action or policy that would likely improve communications and assure people are working with a unified purpose.
  • Competency 4: Analyze the application of ethical principles in organizational communication.
    • Define appropriate expectations for ethical discourse in team communications.
  • Competency 5: Communicate effectively and professionally.
    • Organize content for ideas to flow logically with smooth transitions.
    • Apply APA formatting to in-text citations and references or create a video that effectively addresses specified goals.

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