Create a powerpoint presentation for a marketing director proposing a new product idea for the company.

Chosen Organisation: Hasbro – Play-Doh

Assignment Aim:

       Propose a new PRODUCT IDEA.

       Explain your rationale.

       Your rationale explains what you
think you would need to do with the organisations’ product portfolio for
overcoming organisational challenges.

       You need to show a Competitive advantage which means
you need to know your
competitors!

 

 

Overview:

For your assignment, You must present your Powerpoint 12
slides.

 

1.           First,
identify stakeholders of your chosen business organisation (Hasbro- Play-Doh).

2.           Second,
analyse current customer segmentations considering changing needs/wants and
desires.

3.           Next,
analyse competitors considering marketing mix elements in order to identify
product differentiation and marketing opportunities

4.           Finally,
identify the current product portfolio for ensuring a new product fit. Present
your recommendation for a final new Product idea.

 

Your 12 x slide presentation should include the following
sections:

Outline stages:

              Page 1 –
Give an overview of the organisation

              Page 2 –
use a theoretical ‘stakeholder’ model to explain the key players

              Page 3 –
clearly identify and analyse the influence of key players (stakeholders) on the
marketing planning process

              Page 4 –
using appropriate classifications, define key customer segmentation and
highlight any growth trends in customer needs, wants and desires

              Page 5 –
use appropriate theory to analyse the Marketing Mix (Product, price, product,
promotion et al) and show this in comparison to competitors

              Page 6 –
based on your analysis, identify key Strengths and Weaknesses of the
organisation

              Page 7 –
from these strengths and weaknesses identify Product opportunities

              Page 8 –
explain the organisations current Product portfolio using an appropriate
theoretical model such as Product Lifecycle, BCG Matrix

              Page 9 –
highlight product opportunities using an appropriate theoretical model such as
Ansoff

              Page 10 –
From your analysis and identification for product opportunities, create your
recommendations for new product ideas.

              Page 11 –
Propose your final bright idea for your Product proposal

              Page 12 –
Wrap up your interview with a stand-out memorable message or slogan for your
new product idea.

15.         Reference
page – Harvard References

18.         Presentation
– visually appealing, contains written detail and audio coherent    

 Ensure your
Presentation is:

            Use formal
academic style of writing

            Logical
flow

            Incorporate
data, diagrams and graphics with labels

            Harvard
Reference system used correctly, throughout. 

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