You are a communications consultant being asked to create a
storyboard presentation for a campaign sponsored by an organization looking to
engage their audience in some way.
The details for each scenario are vague to allow you to add your
own details if you would like, but you cannot revise or remove what is already
listed in the scenario.
- A for-profit organization that manufactures furniture wants to
increase the sales of its new line of tables. The tables can extend in
multiple directions to accommodate up to 20 people.
Create a storyboard that details your vision for how you
plan to tell the story that will convey your message. Use the storytelling
principles you’ve learned throughout this course to structure your presentation
in an engaging, persuasive way that will captivate your audience’s attention.
While you don’t have to follow the order of information outlined in these
instructions, you do need to incorporate all of these items into your
presentation or speaker notes:
- Target Audience and Story Message Overview: Provide an overview of the story
message (what it is, why it’s important, etc.) and an overview of
the target audience you’re looking to reach. - Identify the communication goal of
your story and the story’s overarching message. - Describe the target audience for the story (its demographic, geographic,
and psychographic details) and the data sources you used
to research your target audience. - Justify how your story relates to the cultural
experiences of the audience and how your message could influence
these experiences. - Explain why this story will grab the
audience’s attention.
- Story Outline: Outline the story you will be telling to convey your message.
- Identify how you intend to present your story in
terms of delivery and style, including the
following: - Its genre (fiction, nonfiction, or a
combination) - Its style (documentary, animation, etc.)
- Develop key narrative elements and
story structure, including the following: - Characterization (for primary and main
characters) - The story “world” (its location, time period,
environment, cultural attributes, etc.) - Important plot points with a story arc,
including an opening scene (to grab attention), inciting incident,
rising action, climax, falling action (denouement), and ending.
- Channels, Cultural Representation, and Story
Effectiveness Analysis: - Channels: Analyze how your story will be shared with your audience.
- Define what channels you’re
planning to use to distribute your communication message. - Construct a rationale for why these channels
are most appropriate for reaching your audience. - Cultural Representation: Analyze how your story will likely be
interpreted based on the audience’s culture. - Describe how your audience could interpret
your message based on its portrayal in the story. Focus on
how audience culture can affect how your message is
interpreted. - Identify any potential areas for cultural
misrepresentation or bias in your story. Be sure to identify
what personal bias (either positive or negative) you
encountered during the creation of your story. - Provide recommendations for reducing or
eliminating bias and cultural misrepresentation in your story’s
portrayal. Explain your rationale as to why these recommendations will
reduce or eliminate bias. - Story Effectiveness: Analyze how well the story communicates
your message. Include the following information as part of your analysis: - Evaluate how your story aligns with the best
practices of one or more communication theories. - Compare and contrast the strengths and
limitations of conveying your message using a story. - Emphasize the call to action. As a
result of receiving your message, what should your audience understand
or do in order to achieve the communication goal? - Analyze the persuasive strategies you
incorporated into your story (for example, pathos, logos, and ethos
appeals; anecdote; conversational language; levity and humor; or
contrast) and your rationale for doing so.
Part 2: Presentation
Speaker Notes
Write speaker notes for each presentation slide so that
your instructor can understand all of your points in greater detail. While your
presentation slides should be high-level and only highlight major talking
points, your speaker notes should get into specifics.
What to Submit
To complete this project, you must submit the following:
Storyboard Presentation
Submit a presentation outlining your storyboard. On each slide, include a basic
outline of what will be discussed. You may use the template provided in the
“Supporting Materials” section to submit this portion of the project, or you
may create your own presentation using PowerPoint, Google Slides, or other
presentation software.
Speaker Notes
Submit speaker notes for each slide of your presentation. These slides will be
graded as part of your presentation. List each slide in your notes, and for
each slide, provide extensive details beyond what is outlined on the actual
slides. You may use the template provided in the “Supporting Materials” section
to submit this portion of the project, or you may create your own speaker notes
using Microsoft Word.
It’s possible I may need a PowerPoint completed as well.