Creating a (brief) international plan for a hotel of your choice in Saudi Arabia.
This assessment is an individual assessment. You need to provide a written international report for a hotel in Saudi Arabia.
Word count:
Between 1500 and 3000 words.
International plan Weighting
Briefly explain the chosen hotel 10%
Considerations (select from the below depending on relevance) 20%
History and Geography factors
Political environment (trade)
Legal factors
Cultural factors
Develop Marketing Strategies
Segmentation and targeting 10%
Adaptation to the new market 20%
Select only one of the following: 20%
Mode of entry (see details in materials):
− Exporting
− Contractual agreement
− Strategic alliance
− Ownership
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