This assignment allows you to critically analyze the effectiveness of a crisis communication strategy in film or television. You should find a film or TV show centered on a crisis and examine how it is initially defined. You should focus on the entire controversy from beginning to end. Your paper should analyze how the film’s person(s)/organization created a consistent, inconsistent or situational response to a public crisis. The assignment will require you to cite our textbook, as well as additional readings. You should also directly refer to the film to be as clear as possible.
Pick a film or TV show that you want to watch and analyze.
Focus on one individual or institution in the film and analyze their communication practices throughout the entire crisis. You should examine everything ranging from new conferences, social media usage, speeches (i.e., whatever information is available given your text).
Based on your observation, identify the communication strategy in the film (make sure to provide this information in your paper) and write a 5 to 7-page analysis paper. The paper must be double-spaced, 1-inch margins, 12-point font, times new roman, MLA style.
Your paper should analyze the successfulness or failure of the communication strategy used. In your critique, you should note communication transactions that were particularly effective (and provide evidence/reasoning as to why you reached that conclusion). Likewise, you should also provide instances where communication was ineffective (and provide evidence/reasoning as to why you reached that conclusion).
To ground your paper in our course concepts, cite the text and/or readings directly. Make sure to provide in text citations when referring to the book or an outside source. A reference page is required.
Please note that papers will be graded on the quality of their analysis, argument, the ability to follow the paper guidelines, and spelling/grammar.
How to access book (Crisis Communication):
go to link:
https://bookshelf.vitalsource.com/reader/books/9781317410409/epubcfi/6/2[%3Bvnd.vst.idref%3Dxml00001]!/4/2/2%4050:34https://bookshelf.vitalsource.com/reader/books/9781317410409/epubcfi/6/2[%3Bvnd.vst.idref%3Dxml00001]!/4/2/2%4050:34https://bookshelf.vitalsource.com/reader/books/9781317410409/epubcfi/6/2[%3Bvnd.vst.idref%3Dxml00001]!/4/2/2%4050:34https://bookshelf.vitalsource.com/reader/books/9781317410409/epubcfi/6/2[%3Bvnd.vst.idref%3Dxml00001]!/4/2/2%4050:34https://bookshelf.vitalsource.com/reader/books/9781317410409/epubcfi/6/2[%3Bvnd.vst.idref%3Dxml00001]!/4/2/2%4050:34https://bookshelf.vitalsource.com/reader/books/9781317410409/epubcfi/6/2[%3Bvnd.vst.idref%3Dxml00001]!/4/2/2%4050:34https://bookshelf.vitalsource.com/reader/books/9781317410409/epubcfi/6/2[%3Bvnd.vst.idref%3Dxml00001]!/4/2/2%4050:34
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