Cultural differences and consideration are crucial in firms’ successful operation in global markets. Evaluate this statement, using appropriate marketing theories and company examples.

May 13, 2023May 13, 2023 Discipline: Marketing

1. Political, Social, cultural and Economic

2. Define culture and why it is important to the marketing in the global marketing
3. The cultural challenges to the marketer
Elements of culture 
a. Language
b. Religion
c. Social Norms and Values
d, Any one or two of the Hoftstede theory
e, High Context vs Low Context
4. How can it be managed or reduce the impact to the company
Example: Macdonald->  promotion in the China market

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