Define a management decision problem (MDP), the appropriate market research problem (MRP), and your approach to solving it. You have the choice to focus on a pressing issue in your industry (or company/client, in this case, feel free to change company name for confidentiality), or select among the three clients available at Stukent: Amazon, Timex, or Yahoo.
• Task 1 (max. .5 grading point): Prepare a managerial report, starting with an executive summary, expected length up to 5 pages APA format, excluding cover page, table of content, and appendices.
• Task 2 (max. 1 grading points): Define the management decision problem (MDP)
• Task 3 (max. 1 grading points): Define the appropriate market research problem (MRP), based on the MDP you have identified.
• Task 4 (max. .5 grading point): Formulate your approach to the market research problem.
Please follow this outline to finish the essay
MDP: Since the establishment of the company, Riot Game has created a macro and complete League of Legends universe. Almost all games released by its company are developed based on this IP (such as LOR card game, TFT). With more and more on the market Type of games and the ultimate visual enjoyment brought by its technology, will Riot Game gradually lose its market competitiveness? mrp: As a game company with a huge fan base and a well-known IP, can you choose to enter other industries to increase profits? (Similar other industry products: Arcane series, annual World Championship promotional song)