Describe how social listening is being effectively used by an organization.
Please see the attchment and the Links to an external site.
Tuten, T. L., & Solomon, M. R. (2018).
Chapter 9
McDonald’s hopes new social media question-and-answer will modify food image
Links to an external site.
Passikoff, R. (2014, October 14). McDonald’s hopes new social media question-and-answer will modify food image. Forbes. https://www.forbes.com/sites/robertpassikoff/2014/10/14/mcdonalds-hopes-new-social-media-qa-will-modify-food-image/#70bf235f3f6d