Develop a business plan proposal for a new business and/or new product (at an existing or new company), using learnings from the course materials and lectures.

April 17, 2023April 17, 2023 Discipline: Business and Management

Develop a business plan proposal for a new business and/or new product (at an existing or

new company), using learnings from the course materials and lectures. Your deliverables
are:
Due 4/19 11:59 pm
1) A no more than 2 page outline of the business strategy proposal paper. Reference
Simply Said Jay Sullivan and class discussion.
Due 4/24 11:59 pm
2) A no more than 6-8-page paper (excluding cover and references) describing all of the
components in the strategy planning process including:
a. Mission /Vision/Values (Ch 1)
b. External and Internal Analysis (Ch 2 &3)
c. Stakeholder Identification (Ch 2)
d. Value Proposition
i. Who will be served?
ii. What are the needs are to be served?
iii. How will I use my capabilities to serve the needs?
e. Type of Business Level Strategy and Model (HIH)
f. Business Structure (HIH)
g. Go to Market Plan (Caporale)
i. Core product
ii. Price
iii. Promotion
iv. Place
h. CEO leadership Style (HIH)Develop a business plan proposal for a new business and/or new product (at an existing or
new company), using learnings from the course materials and lectures. Your deliverables
are:
Due 4/19 11:59 pm
1) A no more than 2 page outline of the business strategy proposal paper. Reference
Simply Said Jay Sullivan and class discussion.
Due 4/24 11:59 pm
2) A no more than 6-8-page paper (excluding cover and references) describing all of the
components in the strategy planning process including:
a. Mission /Vision/Values (Ch 1)
b. External and Internal Analysis (Ch 2 &3)
c. Stakeholder Identification (Ch 2)
d. Value Proposition
i. Who will be served?
ii. What are the needs are to be served?
iii. How will I use my capabilities to serve the needs?
e. Type of Business Level Strategy and Model (HIH)
f. Business Structure (HIH)
g. Go to Market Plan (Caporale)
i. Core product
ii. Price
iii. Promotion
iv. Place
h. CEO leadership Style (HIH)

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