In March 2018, Unilever, one of the largest global consumer goods company, planned to invest $120 million in expansion of its manufacturing operation in Pakistan over the next two years.
From our course learnings develop a strategy paper for Unilever’s success in Pakistan.
You need to write based on what was known in 2018 (i.e., it was before COVID19, so you cannot directly write about pandemic and its challenges).
(In addition to our lecture notes, conduct external research as well)
Framework:
- Executive Summary
- Unilever Background (emphasize also on their Asian business)
- Pakistan:
- Background
– Political environment (political system, structure)
– Legal environment (legal system, legal issues in international business, legal risk)
– Economic environment (economic system, economic risk)
– Monetary environment (currency system, currency risk)
– Trade environment (major exports/imports, main trading partners, regional economic integration, tariff and trade barriers)
– Cultural analysis (norms)
- Rationale for Market Expansion Strategy in Pakistan
- What should Unilever do in the near (0- 5 years), mid (6- 10 years), and long term (beyond 10 years) to be successful. (You can be creative on this – include international finance/manufacturing strategies, plus research, as you deem necessary)
- Conclusion
1200+ words (excluding reference); include graphs and tables, as applicable. Single-sided, typed, double-spaced, and error free in 11-12 point font.
For Reference: cite in APA format
Example:
Berndt, T. J. (2002). Friendship quality and social development. Current Directions in Psychological Science, 11, 7-10.