Project Question:
The international marketing project is designed to provide students with the experience of analyzing one overseas country (market – not your home country) and develop an international marketing plan for one specific new (not in the market currently) or improved tangible product (similar products available but yours is better in some way) to be marketed in that country.
This is a group project. Students will choose their own group members of four in a group, no more than four. Do take note of all possible contacts of your group members. You are to manage your own groups. Should some group members not cooperate, delay or miss out on meetings, the majority in that group can ask that group member to look for another group. Also, there must be a declaration page (see moodle) after the cover page stating that all members contributed equally. Indicate if members contributed less than their share. Excuses of group members disappearing and not contributing will not be entertained for delayed submission.