Discuss the importance of evaluating the competition and continually refining your position in the market to maintain an advantage.

Analyzing outcomes from previous months is a helpful step in refining projections and a process. Discuss the importance of evaluating the competition and continually refining your position in the market to maintain an advantage.

Provide a synopsis for your case and evaluation of your results, using a scholarly article found on EBSCOhost (Attached Positive Positioning) as your basis for your reasoning. Be sure to cite your source. 

*Please use all materials provided in attachements, use the Positive Positioning as your only source but draw ideas from the other readings. 

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