This discussion involves selecting one type of business and comparingand contrasting three different forms of establishing the business; as anew venture, purchase of an existing business, purchasing a franchiseof the business. For example, if you decide to enter into the hamburgerbusiness, I want you to compare and contrast all elements of thebusiness plan for establishing a new hamburger business, purchasing anexisting hamburger business (you need to find an existing business ofthis type for sale online) and the purchase of a hamburger franchisebusiness. Take into consideration the following: 1) the brand of thefranchise, 2) the demand for the product/service being sold, 3) the costof the franchise, 4) the franchise requirements such as initialcapital, 5) training offered, 6) track record of the franchise, 7) thecommissions you are expected to pay the franchise (typically this is apercent of sales), and 8) the amount of marketing performed by thefranchise. Please note that this is not a comprehensive list ofconsiderations; your grade will be determined by the level of detail inyour analysis. The objective of this homework is twofold: 1) to make youmore aware of the pros and cons of different entry forms into anindustry, and 2) for you to get used to analyzing an opportunity, theindustry, market research and segmentation, marketing plan, operationsplan and financial plan.
Requirements: 3 pg