Discussion Post: This assignment is intended to help you learn to examine Return on Equity (ROE) and show why it has limitations.

1. Create an initial post that answers ALL the following questions

– Why would a firm have a negative ROE? 
-Should investors buy stocks that have negative ROEs? 
-What do you see as an alternative measure of how a firm benefits its shareholders?

***Assigned Text***

Ross, S., Westerfield, R., & Jordan, B. (2021). Fundamentals
of corporate finance with Connect
 (13th ed.). McGraw-Hill. ISBN:
9781265045739.

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