This week, the last for this course, you will approach the case study from the other side—you will build one. The basic components will comprise mostly what you have experienced thus far in this class:
1) an introductory prompt explaining the context, purpose, and value of the case study;
2) three SETS of readings that divide the case into meaningful parts—each set should include at least three redings;
3) three discussion questions (one after each set of readings) that encourage the development of the themes presented in their associated readings;
4) a case essay that challenges the reader to synthesize the readings in a meaningful and applicable way;
5) the new part—a basic rubric for each question, and for the essay, that expresses what you expect each student will be able to express for each. (Note that these should be content expectations, e.g., “Students should discuss the tension between regulatory actions taken by the TTB, the evidence for likely future actions, and the pressure for profitable growth coming from board member A in contrast to the more conservative approach of board member B,” etc.)
In addition to the rubric, it should include your justification for choosing your case topic and your reasoning for the structure of the readings. This “teaching note” may be integrated throughout the document (if done this way, italics would be an appropriate designation for its content), or it may instead be appended to the end under its own heading.
Our topic this week is Intellectual Property protection. You may choose to develop your case from any relevant example that has been discussed, or one that you have researched on your own. You may not use any of our previous case study topics, of course. If you have any doubt as to the appropriateness of your topic, you are encouraged to ask through a post on the discussion board for the project.
There will be no required case discussion questions for this project. However, you are encouraged to post in the discussion board thread for this project any thoughts or questions that arise that you believe may help you and your classmates better create an impactful case study around IP protection in the DSI.
As there are no required case questions, the entirety of your grade will be based on the case document, which will consist of the five elements described above. For maximum points, your case study will apply directly to a relatively current case related to IP protection in the DSI. It will present an engaging context for the case, order the readings in a meaningful way that slowly reveals new information or complexity, and it will ask questions and pose an essay that encourage readers to dig deep into challenging issues. It will provide a teaching note that reveals your organized thoughts and insights into the use of this case as a tool for teaching about important and applicable aspects of IP protection for distilled spirits companies. And as always, strong grammar and organizational flow are expected in your writing.
use these as sources : Protecting Your Trademark From Infringement (winebusiness.com)