DQ Response [Day3]: Consumer decision process
Consider a purchase you recently made.
Considering concepts from the WK2 readings, compare your decision process to the processes described in the readings.
- How did you determine your need?
- How did you search for information?
- Did you evaluate alternatives?
- Did you have criteria upon which you made your choice?
- How did you assess your purchase?
- How does your awareness of your consumer decision process help you better understand how marketers influence you and how you, as a marketer, can influence others?
Research support!
TO EARN FULL CREDIT, your DQ response should integrate course concepts or other credible sources with your professional experience. Please do not taint the classroom with content from dictionaries, encyclopedias, and cheat mills. This is an advanced master’s course; please demonstrate advanced master’s research and analysis skills. In other words, apply and cite the course content and other credible sources to support your ideas.