Part 1: Review the Final Project: CarMax IMC Plan directions and submit drafts of Parts I, II, and III of your final project. You will receive feedback on these sections and be able to make changes for your final project.
To be successful, follow the final project outline closely. Don’t pile on information just for the sake of filling up a lot of pages. Keep your writing crisp and clean with the right amount of detail to get your points across. Use headings to prove you are covering all the required topics. Double space (or 1.5 spaces) so your instructor can write comments.Be sure to include your cover letter.
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Element: |
Things to consider or improve |
Adequate to Good |
Excellent (above many in class) |
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Organization: Do you use headings and labels on your paper so each topic in the outline is easy to find? (Anything missing?) |
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Coverage and Depth: Do you cover all points that are relevant in PARTS I, II and III of the outline? Do you include specific details? (Can anything be developed more?) |
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Objectives: Are your objectives clear? Is it likely you can accomplish these objectives in one year? |
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Target Audience: Is your target audience specific? This group should be distinctive — with traits that set them apart from others. (You don’t want to be everything to everyone.) |
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Do you provide a strong rationale for choosing this target audience? –Is it a reasonable choice, considering your client’s offerings & the marketplace? |
Part 2:
Online tools that you will investigate or use to support your CarMax Brand Promise Attributes in your final paper
Your initial reference for this week’s discussion is the lecture material itself. We cover a lot of ground but really just begin to scratch the surface on the available digital marketing tools available for marketers. I would like you to identify an online platform as well as an online advertising execution that you plan to investigate or use in your IMC plan that supports your brand promise attributes for CarMax. The three CarMax Brand Promise Attribute areas: Why buy from CarMa
You must reference the material in the lecture within your discussion post. Please feel free to add additional references if desired but not required in this week’s discussion post. Use the following as an outline for your discussion:
- What digital marketing tool(s) do you think would help CarMax enhance their messaging behind the brand promise areas that your final paper will focus on? Why did you choose these tool(s)? How does the tool align with the target? With the brand image? With the ability to gain attention and communicate your brand promise area?
As for each discussion, please post your initial comment by Wednesday and comment on another student’s post by the end of the week.