Employer branding, what are the issues and tools for the company’s internal and external audiences

April 29, 2023April 29, 2023 Discipline: Marketing
  1. Executive Summary
  2. Introduction
  3. The context of the research : my placement year
  4. Literature : Creation and development of the employer brand
  1. Foundations and definition of employer branding
  2. the expected consequences of employer branding on internal and external publics
  3. Practices to create and enhance employer branding towards internal and external publics
  1. Methodology : The chosen methodology is based on an exploratory qualitative approach aimed at clarifying the concept of employer brand, its issues and the practices used to create and promote it. Two interviews and an online questionnaires that are attached in the upload files 
  2. Observations / discussion
  1. The issues and expected consequences of employer branding
  2. The role of HR Culture and practices
  3. Tools for promoting the employer brand
  1. Discussion
  2. Conclusion and reflections
  1. Final thoughts
  2. Critical reflection
  1. References

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